Integrated Digital Marketing
City National Bank
Making 40 year old bank look young again
City National Bank is a minority-owned and managed bank, established in 1971 by a group of African-American community and business leaders in Newark NJ, that plays a pivotal role in strengthening urban communities of New Jersey and New York.
We first helped to establish the digital strategy, and social media policies to stay in corporate compliance. We then setup and branded profiles on Facebook, Twitter, and Youtube to communicate the bank’s message most effectively to current and potential customers. We defined the image for the bank across email, print, in branch, and ATM screens.