Integrated Digital Marketing
NY & NJ Minority Supplier Development Council
A NEW DIGITAL PLATFORM FOR A DIVERSE MARKETPLACE
The New York & New Jersey Minority Supplier Development Council (The Council), is a vital link between major corporations and minority business enterprises (businesses owned by asian, black, hispanic, and native-americans). Each year, member corporations have reported billions of dollars spent with council-certified minority business enterprises. Our approach was to diversify their communication channels to make sure we reach their diverse audiences. We design and manage everything including websites, email blasts, social media content, and all event branding, signage, and collateral.